Thijs Broekhuizen received his PhD (2006) in Marketing at the the University of Groningen. As of August 2014, he became Associate Professor at the Department of Innovation Management & Strategy. He is currently the director of the MScBA Strategic Innovation Management of the Faculty of Economics and Business, University of Groningen.

His main research interests are interdisciplinary and bridge the fields of innovation and marketing. His focus is on the role of digital business models, and how firms can appropriate value from their (digital) innovations in turbulent environments, and how firms respond to disruptive technologies. His articles have appeared in Journal of Marketing Research, Research Policy, Journal of Product Innovation Management, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, Business Horizons, Futures, Management Research News, European Journal of Marketing and Journal of Market-Focused Management.

He chairs a multidisciplinary group of researchers on Digital Business Models. Next, in close cooperation with SNN, he coordinates the annual Innovation Monitor held among SMEs of the three Northern provinces in the Netherlands.


August 2014-present

Associate Professor of Innovation Management and Strategy, University of Groningen

September 2008-2014

Assistant Professor of Innovation Management and Strategy, University of Groningen.

September 2006-2008  Post-Doctoral Researcher, Strategy and Innovation Department,  University of Groningen.


Thijs is director of the MScBA and participates in:

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