Thijs Broekhuizen received his PhD (2006) in Marketing at the Faculty of Management and Organization of the University of Groningen. As of August 2014, he became Associate Professor at the Department of Innovation Management & Strategy. He is currently the director of the MScBA Strategic Innovation Management of the Faculty of Economics and Business, University of Groningen. During the years of 2006-2008, he participated in the Sixth Framework (FP6) research project "eRep" dealing with the reputational effects in online auction markets. His main research interests are in Innovation Adoption, Value Appropriation, Diffusion, E-Commerce, Mass Customization, Lead Users, and Social Influence. His articles have appeared in Journal of Marketing Research, Research Policy, Journal of Product Innovation Management, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, Business Horizons, Futures, Management Research News, European Journal of Marketing and Journal of Market-Focused Management.
Associate Professor of Innovation Management and Strategy, University of Groningen
Assistant Professor of Innovation Management and Strategy, University of Groningen.
September 2006-2008 Post-Doctoral Researcher, Strategy and Innovation Department, University of Groningen.
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