Thijs Broekhuizen received his PhD (2006) in Marketing at the Faculty of Management and Organization of the University of Groningen. As of August 2014, he became Associate Professor at the Department of Innovation Management & Strategy. He is currently the director of the MScBA Strategic Innovation Management of the Faculty of Economics and Business, University of Groningen. During the years of 2006-2008, he participated in the Sixth Framework (FP6) research project "eRep" dealing with the reputational effects in online auction markets. His main research interests are interdisciplinary and bridge the fields of innovation and marketing. His focus is on the role of digital business models, and how firms can appropriate value from their (digital) innovations in turbulent environments, and how firms respond to disruptive technologies. His articles have appeared in Journal of Marketing Research, Research Policy, Journal of Product Innovation Management, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, Business Horizons, Futures, Management Research News, European Journal of Marketing and Journal of Market-Focused Management.



City, University, Family



Joost Rietveld @ UCL School of Management (UK).

Sebastiano Alessio Delre

@ Université Montpellier (France)

Arvid Hoffmann @ University of Adelaide Business School (Australia)


August 2014-present

Associate Professor of Innovation Management and Strategy, University of Groningen

September 2008-2014

Assistant Professor of Innovation Management and Strategy, University of Groningen.

September 2006-2008  Post-Doctoral Researcher, Strategy and Innovation Department,  University of Groningen.


Thijs is director of the MScBA. He  participates in:


2001-2006 PhD in Management Science, University of Groningen, The Netherlands.

Title: Understanding Channel Choice: Measuring Online and Offline Shopping Value Perceptions.

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