About

Thijs Broekhuizen received his PhD (2006) in Marketing at the Faculty of Management and Organization of the University of Groningen. As of August 2014, he became Associate Professor at the Department of Innovation Management & Strategy. He is currently the director of the MScBA Strategic Innovation Management of the Faculty of Economics and Business, University of Groningen. During the years of 2006-2008, he participated in the Sixth Framework (FP6) research project "eRep" dealing with the reputational effects in online auction markets. His main research interests are in Innovation Adoption, Value Appropriation, Diffusion, E-Commerce, Mass Customization, Lead Users, and Social Influence. His articles have appeared in Journal of Marketing Research, Research Policy, Journal of Product Innovation Management, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, Business Horizons, Futures, Management Research News, European Journal of Marketing and Journal of Market-Focused Management.

 

Family

City, University, Family

Co-Authors

 

Arvid Hoffmann @ University of Adelaide Business School (Australia)

Sebastiano Alessio Delre

@ Université Montpellier (France)

 

Joost Rietveld @ Rotterdam School of Management (NL).

Positions

August 2014-present

Associate Professor of Innovation Management and Strategy, University of Groningen

 

September 2008-2014

Assistant Professor of Innovation Management and Strategy, University of Groningen.

 

September 2006-2008 Post-Doctoral Researcher, Strategy and Innovation Department, University of Groningen.

Teaching

Thijs is director of the MScBA. He participates in:

 

Education

2001-2006 PhD in Management Science, University of Groningen, The Netherlands.

 

Title: Understanding Channel Choice: Measuring Online and Offline Shopping Value Perceptions.

 

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