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Thijs Broekhuizen is Associate Professor at the Department of Innovation Management & Strategy, and the director of the MSc Business Administration of the Faculty of Economics and Business, University of Groningen. His main research interests are interdisciplinary and bridge the fields of innovation and marketing and reside in Value Appropriation and Innovation Adoption & Diffusion. His current research focuses on the success of entertainment products such as video games, movies, music and books, but also on complex financial products. His focus is on the role of digital business models, and how firms can appropriate value from their (digital) innovations in turbulent environments, and how firms respond to disruptive technologies.

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